Joma Sport is the leading Spanish sports brand, founded in 1965 by Fructuoso López, and today stands as one of the top ten global sports brands. With a presence in over 140 countries and eight international subsidiaries, Joma has grown into a truly global company while maintaining its identity as a family brand. Its vision is “All for Sport” — the belief that sport is for everyone, regardless of discipline, age, or background.
Joma’s presence across the world’s biggest sporting stages reflects this commitment. At the Paris 2024 Olympics, 15% of athletes competed wearing Joma, marking a record for the brand. In football, Joma sponsors over 300 professional teams worldwide — including Villarreal CF, Brentford FC, RSC Anderlecht, TSG Hoffenheim, and several national teams — furthering its mission to make sport accessible and supportive across communities and cultures.

Partnering with the Melp Foundation aligns seamlessly with Joma’s values and vision. As a family-driven brand, Joma strongly believes in the unifying power of sport and its positive impact on society. Supporting Melp’s campaign for women in sport reflects Joma’s dedication to inclusivity and the principle that sport should empower everyone.
Joma also recognises the importance of mental health. Sport is not only about performance — it is about wellbeing, balance, and resilience. By collaborating with the Melp Foundation, Joma can amplify the message that participation in sport supports mental health, strengthens communities, and creates opportunities for individuals to thrive both on and off the field.
Together, Joma Sport and the MELP Foundation can create a campaign that champions women, promotes inclusivity, and highlights the vital role of sport in building stronger minds and healthier societies — staying true to Joma’s vision: All for Sport.
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